Email Marketing & Automation

Email Marketing & Automation

Make the most of your list of subscribers through an optimized email marketing strategy.

EMAIL MARKETING & AUTOMATION-1

Our Approach to Email Marketing

Email marketing

Email marketing is pretty simple; you plan your strategy, choose your email marketing tool that integrates with your CRM, build your list, prepare your campaign, send your emails, track and measure your performance.

Your strategy will depend on your plans or goals and your target audience or market.

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What Is Email Marketing?

Email marketing is an online version of direct mail. Instead of sending fliers and coupons to a customer's home, email marketing sends those same items digitally to a customer's inbox.

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What the experts say:

"Email marketing is one of the most effective methods of direct communication between a brand and its customers," said Seamas Egan, manager of revenue operations for Campaigner

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"It is the leading generator of ROI over any other type of direct marketing and can be used for multiple use cases, including promotions, informational content, social sharing, relationship management and more."

Email Marketing Process

It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.

Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that we will create a project brief including a timeline for deliverables.

Most recipients spend no more than a couple seconds when viewing an email, so it’s critical that your campaigns are designed to be both cohesive and compelling to engage with./h3>

Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that we will create a project brief including a timeline for deliverables.

We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we help your campaigns drive results.

Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that we will create a project brief including a timeline for deliverables.

Nobody likes to receive an email that isn’t addressing their specific needs. We send relevant messages to users who want them through use of segmentation, analytics, and past user activity.

Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that we will create a project brief including a timeline for deliverables.

To make sure that the highest percentage of subscribers open and click-through your email campaign, we will find the optimal time and frequency to distribute campaigns.

Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that we will create a project brief including a timeline for deliverables.

Our Email Marketing Results

Working with Blue Fountain Media’s email marketing team, Tweezerman saw an overall boost in site engagement and conversion rate by using optimized, seasonal email newsletters.

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