Paid Media

Paid Media

Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.

Paid Media-1

Paid Media Process

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved

Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process

Paid Media Audit

Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics

Keyword Research

Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit

Competetive Analysis

Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk

Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.

Paid Media Strategy

Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance

Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy

Short-Term Adjustments

Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)

Campaign Adjustments

Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved

Our Paid Media Results

Our pay-per click marketing strategies are designed for our clients to experience an increase in qualified traffic while also seeing higher conversions and conversion rates. Below are a few examples:

Exhale Spa’s website redesign and search marketing campaigns bring the site an increase in traffic and site engagement

226%

Increase in
non-branded
organic traffic

31%

Increase in
total site traffic

22%

Increase in
return visits

paid media
paid media

Exhale Spa’s website redesign and search marketing campaigns bring the site an increase in traffic and site engagement

226%

Increase in
non-branded
organic traffic

31%

Increase in
total site traffic

22%

Increase in
return visits

22%

Increase in
return visits

Keys To A Successful

Paid Media Campaign

What is Paid Media?

Paid media refers to external marketing efforts that involve a paid placement.

Paid media includes PPC advertising, branded content, and display ads. Paid media is an essential component of revenue growth and brand awareness for online businesses.

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People think of paid media

they often think of discovery-based channels like Google and other search engines

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Paid Media

The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.

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Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals, and optimize your campaigns based on those findings on a regular basis.

Enhanced Targeting
With Paid Media Marketing

Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:

Keyword Targeting

  • Relevance: It is critical that the keywords you select are relevant to your company. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately, you’ve still paid for the click. The landing page for each PPC ad should be highly relevant to the search.
  • Matching Options: You can specify whether to bid on broad match keywords, (e.g. a bid on “website design” will show your ads for the query “website design company”, but also “website design awards”, or narrow your targeting with phrase match and exact match. You can also specify negative keywords, (e.g. setting the negative keyword “jobs” in an ad group with the broad match keyword “website design” will display your ad for the query “website design company”, but not “website design jobs”.

Geographical Targeting

If you are only looking to attract local customers, you can specify that your ad run only on results geared to your neighborhood, your city or your state (i.e. Manhattan Dentist).

Timing

PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers.

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