Social Media Marketing

Social Media Marketing

Engage users and expand your audience with a strategic social media engagement strategy.

SOCIAL MEDIA MARKETING-1

Our SMM Results

The right social media strategy connects your brand with your targeted audience.

Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that we will create a project brief including a timeline for deliverables.

As we begin to learn more about your business, we will conduct marketing research and an in-depth audit of your industry landscape in order to identify cultural trends, define your target customer, and determine the value propositions that make your brand stand out in the market.

Through the creation of a compelling marketing plan, which included a new value proposition and market positioning, BHue was able to expand its brand presence in the United States.

Through a targeted paid media strategy, Dance.com was able to build a vibrant community for dancers.

Social Media Process

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business’ goals.

What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.

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Social media

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

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How Are Search & Related?

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity

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Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

 

 

Social Media Process

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business’ goals.

Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts

Audience Research

Use ad tools to identify audience sizes based on keywords, interests, and influencers

Competitive Analysis

Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews

Social Audit

Create baseline for current social performance based on analytics data and social media monitoring

Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content

Profile Strategy

Document actionable plan and a social media strategy to develop or optimize profiles for engagement

Engagement Strategy

Create rules for engaging with users in and out of the client's social community. Develop plan to reach out to influencers to leverage their networks for content distribution

Measurement Planning

Produce measurable short and long term goals when marketing on social media and evaluate campaign performance

Content Strategy

Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals

Brief Content Implementation

Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks

Advertising Implementation

Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month in terms of social media management

Quarterly Review

Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform

We Leverage Social Media to Engage
Your Audience and Increase Sales

SSM for Buisness..

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms

like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

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Start With a Plan

Before you begin creating social media marketing campaigns, consider your business’s goals.

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SSM At Marketing Land

Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing:

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Facebook, Instagram, Twitter, Pinterest, Linkedin, YouTube, & more!

 

 

Social Media Integration

Social Media Marketing offers great advantages when it comes to targeting a brand’s target audience. There are a number of techniques you can use to efficiently reach your desired audience:

Channels for Social Media Integration

Account Login / Registration

  • Facebook Connect / Open Graph
  • Google Connect
  • Twitter Connect
  • OpenID

Community Building

  • Facebook Friend Connect
  • Google Friend Connect

Onsite Content

  • Twitter Status RSS Feeds
  • Google Profile
  • Facebook Profile Badge

Examples of Social Media Integration

Goal

A women’s online magazine wishes to better connect its users to each other and make it easier for them to login and share stories and comments with the rest of the world.

Solution

Blue Fountain Media integrates both Twitter Connect & Facebook Connect (now called Open Graph) to allow users to log in using either system. Now readers can easily “Like” stories, notifying their friend automatically. Readers can also connect with other Facebook users who read similar stories.

Social Media Mistakes

People are connected to each other more than ever before on social media platforms, engaging in conversations about your brand and industry. As a result, it’s no surprise that social media campaigns can be a bit overwhelming, but if you stay clear of these common mistakes you’ll be well on your way to effective social media marketing.

 

Ready to Discuss Your Project..Get In Touch